Miami, Florida, U.S.A.
2026
via Leap Inc
Frankies Bikinis’ first store in Miami is all about celebrating girls and the endless summer vacation they deserve.
(Spatial Design)
Seoul, Korea
2022
via Joongho Choi Studio
Current Page is a temporary co-living concept for young creatives living in the metropolitan area of Seoul. It is about sharing the current page of life together, building connections, and finding inspiration through community.
(Naming) (Brand Identity) (Spatial Design)
Los Angeles, California, U.S.A.
2022
via Joongho Choi Studio
Loquat brings the bright joy of California while introducing a sense of seriousness and refined specialty coffee culture to Los Angeles.
(Brand Identity) (Spatial Design)
Los Angeles, California, U.S.A.
2022
via Joongho Choi Studio
Kumquat, as an international collective coffee shop, is all about bringing different elements together — the classic and the new, the colorful and the plain, the familiar and the unexpected.
(Spatial Design) (Logo Design)
Brooklyn, New York, U.S.A.
2025
via Chahn Chance
Cornelia Apartment is a home for joyful creativity, designed to celebrate excitement while nurturing the homeowner’s new chapter.
(Interior Styling)
Jeju Island, Korea
2022
via Chahn Chance
Motif Jeju is a communal living room tucked into a quieter part of Jeju Island, offering a versatile space for gatherings, events, and shared experiences.
(Brand Identity) (Spatial Design)
Seoul, Korea
2022
via Joongho Choi Studio
RARERAW’s showroom brings color and warmth to the colder streets of Seoul. Filled with ideas, youth, and character, the space encourages people to live beyond the cookie-cutter box.
(Brand Identity) (Spatial Design)
Hermosa Beach, California, U.S.A.
2022
via Chahn Chance
Fat Kitty is a small Japanese restaurant by Hermosa Beach that aims to feel inviting, timeless, and comfortable — a local spot for casual dining.
(Spatial Design)
→ chahnchance@gmail.com
→ Visitor
He has gained experience from diverse cities such as Seoul, New York City, Berlin, and Los Angeles.
He is currently working as a freelance designer for agencies and clients, building cohesive, aesthetic, and creative projects. His approach is rooted in deep, emotional thinking and storytelling, expressing feelings through space, ideas, and visual presentation.
BIG - Bjarke Ingels Group, NYC
Joongho Choi Studio, Seoul
Curious Minds Los Angeles, LA
Leap Inc, NYC
Eight Inc, NYC
Triad Berlin, Berlin
Branding / Graphic Design
Art Direction
Photography / Social Content
Last Updated 26.04.02
Seoul, Korea
2022
via Joongho Choi Studio
“SISAO, when flipped, becomes OASIS
— a reminder that the beauty and comfort we search for already exist within us.”
(Naming) (Brand Identity) (Art Direction)
Los Angeles, California, U.S.A.
2022
via Chahn Chance & Joongho Choi Studio
LOQUAT brings the bright joy of California while introducing a sense of seriousness and refined specialty coffee culture to Los Angeles.
(Brand Identity) (Art Direction)
(Spatial Design)
Sydney, Australia
2026
via Chahn Chance
RED SPHERE is a form of wearable empowerment, reminding boys that confidence radiates from within, not from the outside.
(Naming) (Brand Identity) (Art Direction)
Seoul, Korea
2022
via Joongho Choi Studio
“Rare Presence, Raw Materiality” — RARERAW is a new generation Korean furniture maker that dresses steel furniture in bold, lively colors.
(Brand Identity) (Art Direction)
(Web Design)
Los Angeles, California, U.S.A.
2023
via Chahn Chance
Fondry is a foundry of fond memories, baking special croissants that are meant to be shared.
(Naming) (Brand Identity)
Mountain View, California, U.S.A.
2025
via Chahn Chance
WING SO GOOD is a culinary hub for Asian fried chicken flavors — no passport needed, as every flavor destination can be reached within the restaurant.
(Brand Identity)
Jeju Island, Korea
2022
via Chahn Chance
MOTIF JEJU embodies the feeling of a beach breeze moving through volcanic mountain valleys, bright sunlight over the ocean, and the gentle scent of coffee drifting into every corner.
(Brand Identity) (Spatial Design)